The Brands LAB
Your Brand Transformation Consulting Laboratory
We Tell A Story Made Of…
About Us
The Brands LAB is a Brand Transformation Consulting Laboratory dedicated to Beauty, Lifestyle and Fashion Brands and Retailers willing to strengthen their Image and Awareness, maximize their relationship with their customers to create sustainable growth and stand out in the market
Proud of more than a decade of extensive experience with hundreds of brands within the Tech & Beauty Industry, ranging from FMCG to Luxury brands, Start-Ups to International Leading brands in Europe & the Middle-East, we help you design and streamline your Global Brand Strategy from top to bottom to ensure your long-term growth and longevity.
Whether you use our closely cultivated relationships or simply need assistance bringing your brand to the next level, we will use our 20 years of combined experience to launch your brand towards success in the competitive and challenging market landscape.
What We Do
Our Signature Brand Transformation Framework will take your Brand to the next level
Our Wide and Seasoned Experience in the Beauty, Fashion & Lifestyle industry exposing us to Hundreds of Brands including Groups & Retailers, on and off-line, sharing both their success stories and Challenges, inspired us create our very own Brand Transformation Framework streamlining Brand Strategy from top to Bottom.
Our Expertise
Discover Our Services
Brand Building
We help you Create your Signature Brand Experience to be easily identified and remembered. From Branding to Positioning and Target Profiling, we review your Brand Identity globally to streamline a clear and consistent Brand Strategy using the most relevant tools & channels to achieve your growth goals and help you stand out in your competitors landscape.
People Connection
We help you Define, Build & Federate the strongest community embodying your Brand to install or increase your Brand Preference. From staff to Customers and Partners. Staff Education & Motivation, Customers acquisition, retention & entertainment, Partners attraction.
Business Development
We help you Combine your Brand Experience & Brand Preference to implement the most impactful Marketing and Distribution Strategies to achieve your growth and longevity goals.
Education & Workshops
Because the entire ecosystem gravitating around your brand, from staff to customers and also partners, has a direct impact on your brand’s identity & perception and is also being impacted by it, we support you with the most interactive, motivating and entertaining Educational Programs and workshops focusing on your people’s Skillset & Mindset
Customers Experience Design & Management
Because the Experiential aspect of your customers interaction with your brand has a direct impact on their affinity & loyalty, we developed a thorough methodology to assess, revamp, create or enhance your Signature Customers Brand and Shopping Experience.
Product Development
Planning to widen your range of products or categories on your website, portfolio of brands or even array of services? We can help you do it with the most customers centric strategy keeping a close monitoring of the best practices already observed in the market and competitors offering
Sampling Activities
Dreading to reach out to a wider audience of customers, partners and influential people? Needing to get exposed to them and gather their feedback? Let us create your bespoke out-of-the-box sampling campaign to make some noise in the most trendy and disruptive way throughout the year!
You Need Help…?
Are you stuck? Get in touch with our team to discuss your current situation, challenges, project and goals and take a key step towards success!